Branding - Crochet Artisan

Beautiful minimalist typography logo for the inspirational brand, Crochet Artisan. I love the subtle crochet hook I illustrated for the submark.

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Here's a little peek at some of the logo concepts created for this super stylish brand.

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Branding - The Master Cakesmith

The Master Cakesmith is run by artisan baker and pastry chef, Dawn, who bakes the most amazing cakes. They are truly works of art. For beautiful cake inspiration your really need to follow her on Instagram. I was honoured to have been asked to work on this rebrand for her.

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The mood board.

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Concepts I created for the primary logo before finalising the finished design.

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Free printable planner inserts for June

Wow, June already! Here's the printable planner pages to get yourself organised for the month ahead. They're A5 (148mm x 210mm) in size; I print them on A4 and cut down to size, hole punch and keep them in my planner. If you have missed them in previous months there is also a weekly to do list and planner. Simply click on the images below to download.

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Free printable planner inserts for May

Not sure where the year has gone, but May sneakily snuck up on me when I wasn't looking! I'm still finding my printable planner inserts useful and for as long as I'm using them I'll post them here for anyone who finds them useful too. They're A5 (148mm x 210mm) in size; I print them on A4 and cut down to size, hole punch and keep them in my planner. If you have missed them in previous months there is also a weekly to do list and planner. Click on the images below to download.

 

 

Free printable planner inserts for April

I'm a few days late planning April following the long bank holiday weekend. I always feel so much better once I've listed my events and projects for the month. I achieve so much, and I'm more likely to complete those projects if I write them down. If you're the same, here's this months printables just for you.

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There's a calendar page for April where you can list birthdays and events for the month, and also the projects/tasks you'd like to complete to help you reach you goals. The second printable is a weekly spread for daily appointments and lots of space for your 'to dos'. 

The April calendar is A5 (148 x 210mm). The weekly planner is A4 (297 x 210mm) which can be cut in half to fit a planner. Click on the images to download.

Free printable planner inserts for March

I've been meaning to create my own productivity planner since the start of the new year and only just decided how I want the layout to be. Over the years I've tried a few different planners including bullet journals and business planners. Business planners can be really helpful but you have to work with the layout you're given and I find as the year progresses my planning needs change. I love the idea of bullet journalling as it is flexible and you can design your own layouts and tweak and change as you go. The problem I have is committing time to drawing out each layout from scratch every week and the pressure of making it look good. I also crave the simplicity of a well designed business planner.

I'd like something, somewhere in the middle; the flexibility and creativity of a bullet journal and the clean design of a business planner! 

I've bought an A5 binder and am currently designing the inserts to help me with my productivity and planning. I'm sure the designs will change with time but it's a good start. If you think you would benefit from these layouts for your planner they are available as a free printables. There's a calendar page for March where you can list birthdays and events for the month, and also the projects/tasks you'd like to complete to help you reach you goals. The second printable is a weekly spread for daily appointments and lots of space for your 'to dos'. I normally have daily to do lists so we'll have to see how this layout goes.

The March calendar is A5 (148 x 210mm). The weekly planner is A4 (297 x 210mm) which can be cut in half to fit a planner. Click on the images to download.

Free printable Christmas wreath gift tags

As a thank you for following and supporting my creative journey, I've created free printable gift tags especially for you. They have been created from my original botanical wreath design digitally coloured in faux copper and come as a printable sheet of six tags. I'd love to see how you use these tags. You can hashtag gooseberrymoon over on instagram and tag me @gooseberrymoon. 

Click on image above to download printable file.

Branding - Hill View Farm

I love this final logo design that I created for Hill View Farm. There's nothing better than seeing a design come to life on an actual product, especially when it's as beautiful as these foil printed bands wrapped around the softest yarn in the most scrummy colours. This logo also shows that simple is best, and getting things to look simple aren't always as simple as they look. 

Photography credits - Hill View Farm 

Brand Brilliance book feature

This is a blog post I've been meaning to write for months. Where to start?

Over a year ago I answered a call for submissions to Fiona Humberstone's latest book, Brand Brilliance. I very nearly didn't - I have this voice in my head that quite often likes to rein me in by telling me I'm not quite good enough yet.  Close to the deadline I sent a selection of images that illustrate various points about branding - colour palettes, packaging, work in progress etc. Hoping that maybe one of my images would be used as an example for something, somewhere in the book.

I received an exciting email back from Fiona's team saying my images were liked and they would try to work them into the book. I was trying not to get too excited and manage my expectations. So much so, that by the time I received the next email I would have been made up to have one of my images the size of a postage stamp - as long as I made it into the book I'd be ecstatic. When I opened the attachment to see I had a whole page to myself I wanted to scream with joy. However, I was sat in the middle of Nandos waiting for my husband to arrive for lunch, so had to scream a little inside! It was all I could do to stop myself telling the people on the next table.  

I eagerly awaited for the book to be published so I could share the news with the world. I finally got my hands on it back in May and it didn't disappoint. It's a beautiful book full of inspiring and useful content, gorgeous photography and amazing business advice. I feel very lucky and proud to have been featured in it.

Fiona said some lovely things about my work in the book which is a huge boost. The thing is, if it wasn't for Fiona's previous book, How to Style Your Brand, I wouldn't have had a) the courage or confidence to submit my work, and b) the knowledge of how to make my brand appealing enough to be book-worthy.

I've already started to implement some of the ideas from this book, and I'm excited to see how my brand and business develop as a result.

 

 

 

 

 

  

Free printable Christmas gift tags

Over two years ago I designed these Christmas tags as a free download for email subscribers. They have now been re-pinned on Pinterest over 23 thousand times and the cause of way too many emails asking how to get hold of them. I'm so pleased that they are liked by so many people.

In the hope of reducing some of the email requests I've decided to put them on here to make it easier for everyone to download (please note these are for personal use only). 

I'd love to see how you use these tags. You can hashtag gooseberrymoon over on instagram and tag me @gooseberrymoon. 

Scroll down past the images for the download link.

Enjoy!

Botanical Bridal Shoot at Holker Hall

Earlier this year I took part in my first ever styled shoot. This was a dream come true, especially when I saw the list of wedding vendors. It was held at the beautiful Holker Hall and Gardens in Cumbria.

Photography: Tiree Dawson Photography
Co-ordination and lighting/backdrop hireTypical Type
VenueHolker Hall
Catering: The Ilex Brasserie, Holker Hall
StylingNina Marika
FloristValerie Ann's
Make Up: Aimée Chorley
Hairstylists: Beth Nelson and Ben Dixon at Daniel Gray Hairdressers
Bridal wear and accessoriesMears Ghyll Bridal Rooms
CakesPoppy Pickering
Stationery: Gooseberry Moon
Models: Indus, Stef and Hannah