This is a branding project I worked on with dietitian and whole food expert, Vanessa Clarkson. Thanks to the internet we where able to work together from the opposite sides of the world. How amazing is that! I love the colour palette on this one, it gives all the feels we wanted; nurturing, organic, warm and expert. Scroll down to see the original concepts.
Here's this months free printable planner page for August. Fill in your events and projects to help you plan out your month. Simply click on the image below to download. The size is A5 (148mm x 210mm) which can be printed on A4 and cut down.
I loved every second of working on this one. It has everything I love - botanical illustrations, earthy colour palette and timeless style. Verbena is a floral styling business run by Stephanie Eastwood here in the UK.
Here are the original concepts so you can see how the design evolved.
Fresh and contemporary logo design for the inspiring From Britain with Love. FBWL champion British makers, artisans and course providers through their online directory and blog. I had the pleasure of working with Laura last year to create this primary logo and submark.
A hand lettered and sans serif logo for US based professional organiser - A Peaceful Home. Although this logo looks simple there was a lot of concepts and iterations to get the right look and feel.
Some of the original logo concepts. As you can see they're quite different to what we ended up with but it's all part of the process to get to the the final design.
I was made up when Jewellery designer and maker, Lottie asked me to work on a logo for her business. As a third generation jeweller, quality and creativity are key attributes to this brand.
Here is the brand board showing the final logo and the moodboard/colour palette that inspired the design.
Scroll down to see the original design concepts.
Aura Botanicals is a natural and organic brand that specialises in products that bring balance into peoples lives through the energetic properties and healing power of plants. Loved working on this one!
These are the original logo concepts designed for Aura Botanical.
We're at the half way mark! Still six whole months to tackle those goals and get things ticked off that to do list. Here's the printable planner pages for July to help you. They're A5 (148mm x 210mm) in size; I print them on A4 and cut down to size, hole punch and keep them in my planner. If you have missed them in previous months there is also a weekly to do list and planner. Simply click on the images below to download.
This was a fun project to work on. I illustrated the house using the original graphic logo as reference to give a more relaxed sketched look to match my botanicals. This music school is based in the Netherlands - I love how I get to connect with people from all over the world.
The logo concepts - sometimes I get it right first time with minimal changes.
Beautiful minimalist typography logo for the inspirational brand, Crochet Artisan. I love the subtle crochet hook I illustrated for the submark.
Here's a little peek at some of the logo concepts created for this super stylish brand.
The Master Cakesmith is run by artisan baker and pastry chef, Dawn, who bakes the most amazing cakes. They are truly works of art. For beautiful cake inspiration your really need to follow her on Instagram. I was honoured to have been asked to work on this rebrand for her.
The mood board.
Concepts I created for the primary logo before finalising the finished design.
I created this branding for Elisa who is a talented designer and maker of bridal hair accessories and jewellery based in Italy. The brief for the Elibre visual identity was feminine, romantic, delicate, with a touch of boho-chic. I created a hand-lettered and illustrated logo with a soft colour palette.
Here's a sneak peek at the first set of concepts I designed for Elibre.
Once the primary logo was finalised I was then able to present ideas for the submark.
You can see the chosen set of logos in the brand style guide at the top of this post.
Wow, June already! Here's the printable planner pages to get yourself organised for the month ahead. They're A5 (148mm x 210mm) in size; I print them on A4 and cut down to size, hole punch and keep them in my planner. If you have missed them in previous months there is also a weekly to do list and planner. Simply click on the images below to download.
Not sure where the year has gone, but May sneakily snuck up on me when I wasn't looking! I'm still finding my printable planner inserts useful and for as long as I'm using them I'll post them here for anyone who finds them useful too. They're A5 (148mm x 210mm) in size; I print them on A4 and cut down to size, hole punch and keep them in my planner. If you have missed them in previous months there is also a weekly to do list and planner. Click on the images below to download.
I'm a few days late planning April following the long bank holiday weekend. I always feel so much better once I've listed my events and projects for the month. I achieve so much, and I'm more likely to complete those projects if I write them down. If you're the same, here's this months printables just for you.
There's a calendar page for April where you can list birthdays and events for the month, and also the projects/tasks you'd like to complete to help you reach you goals. The second printable is a weekly spread for daily appointments and lots of space for your 'to dos'.
The April calendar is A5 (148 x 210mm). The weekly planner is A4 (297 x 210mm) which can be cut in half to fit a planner. Click on the images to download.
I've been meaning to create my own productivity planner since the start of the new year and only just decided how I want the layout to be. Over the years I've tried a few different planners including bullet journals and business planners. Business planners can be really helpful but you have to work with the layout you're given and I find as the year progresses my planning needs change. I love the idea of bullet journalling as it is flexible and you can design your own layouts and tweak and change as you go. The problem I have is committing time to drawing out each layout from scratch every week and the pressure of making it look good. I also crave the simplicity of a well designed business planner.
I'd like something, somewhere in the middle; the flexibility and creativity of a bullet journal and the clean design of a business planner!
I've bought an A5 binder and am currently designing the inserts to help me with my productivity and planning. I'm sure the designs will change with time but it's a good start. If you think you would benefit from these layouts for your planner they are available as a free printables. There's a calendar page for March where you can list birthdays and events for the month, and also the projects/tasks you'd like to complete to help you reach you goals. The second printable is a weekly spread for daily appointments and lots of space for your 'to dos'. I normally have daily to do lists so we'll have to see how this layout goes.
The March calendar is A5 (148 x 210mm). The weekly planner is A4 (297 x 210mm) which can be cut in half to fit a planner. Click on the images to download.
Hand lettered and illustrated logo for Petal and Wild, Floral Design. This logo is so pretty and feminine with its flowing letters and floral sketch. A joy to create! Scroll down to see a glimpse of the sketching section of the design process and the first concepts that were presented.
As a thank you for following and supporting my creative journey, I've created free printable gift tags especially for you. They have been created from my original botanical wreath design digitally coloured in faux copper and come as a printable sheet of six tags. I'd love to see how you use these tags. You can hashtag gooseberrymoon over on instagram and tag me @gooseberrymoon.
Click on image above to download printable file.
I love this final logo design that I created for Hill View Farm. There's nothing better than seeing a design come to life on an actual product, especially when it's as beautiful as these foil printed bands wrapped around the softest yarn in the most scrummy colours. This logo also shows that simple is best, and getting things to look simple aren't always as simple as they look.
Photography credits - Hill View Farm
This is a blog post I've been meaning to write for months. Where to start?
Over a year ago I answered a call for submissions to Fiona Humberstone's latest book, Brand Brilliance. I very nearly didn't - I have this voice in my head that quite often likes to rein me in by telling me I'm not quite good enough yet. Close to the deadline I sent a selection of images that illustrate various points about branding - colour palettes, packaging, work in progress etc. Hoping that maybe one of my images would be used as an example for something, somewhere in the book.
I received an exciting email back from Fiona's team saying my images were liked and they would try to work them into the book. I was trying not to get too excited and manage my expectations. So much so, that by the time I received the next email I would have been made up to have one of my images the size of a postage stamp - as long as I made it into the book I'd be ecstatic. When I opened the attachment to see I had a whole page to myself I wanted to scream with joy. However, I was sat in the middle of Nandos waiting for my husband to arrive for lunch, so had to scream a little inside! It was all I could do to stop myself telling the people on the next table.
I eagerly awaited for the book to be published so I could share the news with the world. I finally got my hands on it back in May and it didn't disappoint. It's a beautiful book full of inspiring and useful content, gorgeous photography and amazing business advice. I feel very lucky and proud to have been featured in it.
Fiona said some lovely things about my work in the book which is a huge boost. The thing is, if it wasn't for Fiona's previous book, How to Style Your Brand, I wouldn't have had a) the courage or confidence to submit my work, and b) the knowledge of how to make my brand appealing enough to be book-worthy.
I've already started to implement some of the ideas from this book, and I'm excited to see how my brand and business develop as a result.