Brand identity created for MDR Ceramics. This pottery studio uses traditional firing methods to create small batch, functional and timeless pottery which is inspired by the abundant nature of New Jersey. The personality of this brand is : Natural, simple, beautiful and honest.
This was such a fun project to work on. The branding for Sprig was completely inspired by the 1951 Chevy pick up truck that Dana has had converted to a flower truck. Fun, joyful, earthy and nostalgic are the words that describe the personality of this brand.
The brief for this luxury beauty brand was to create a sophisticated, classic and feminine identity inspired by simple French design. So pretty.
This elegant branding was created for artisan florist and flower grower, Homefield Flowers based in the lovely county of Somerset here in the UK.
Cow Parsley inspired branding for Mother and Daughter team who created beauteous floral arrangements.
Hand illustrated foxgloves and ferns for the talented Florist in the Forest’s logos, submarks and surface patterns.
Elegant and timeless illustrated logo for Daisy Flower Farm based in beautiful Kazhakstan.
Logo design for the elegant, chic and stylish brand, Vie en Bleu.
Full branding including illustration and surface pattern design for fashion boutique Daisy Blue.
Handlettered and illustrated logo to reflect the natural and unassuming aesthetic of Majolica Rose.
I was made up when Jewellery designer and maker, Lottie asked me to work on a logo for her business. As a third generation jeweller, quality and creativity are key attributes to this brand.
Here is the brand board showing the final logo and the moodboard/colour palette that inspired the design.
Scroll down to see the original design concepts.
I created this branding for Elisa who is a talented designer and maker of bridal hair accessories and jewellery based in Italy. The brief for the Elibre visual identity was feminine, romantic, delicate, with a touch of boho-chic. I created a hand-lettered and illustrated logo with a soft colour palette.
Here's a sneak peek at the first set of concepts I designed for Elibre.
Once the primary logo was finalised I was then able to present ideas for the submark.
You can see the chosen set of logos in the brand style guide at the top of this post.
Hand lettered and illustrated logo for Petal and Wild, Floral Design. This logo is so pretty and feminine with its flowing letters and floral sketch. A joy to create! Scroll down to see a glimpse of the sketching section of the design process and the first concepts that were presented.
I love this final logo design that I created for Hill View Farm. There's nothing better than seeing a design come to life on an actual product, especially when it's as beautiful as these foil printed bands wrapped around the softest yarn in the most scrummy colours. This logo also shows that simple is best, and getting things to look simple aren't always as simple as they look.
Photography credits - Hill View Farm
This is a blog post I've been meaning to write for months. Where to start?
Over a year ago I answered a call for submissions to Fiona Humberstone's latest book, Brand Brilliance. I very nearly didn't - I have this voice in my head that quite often likes to rein me in by telling me I'm not quite good enough yet. Close to the deadline I sent a selection of images that illustrate various points about branding - colour palettes, packaging, work in progress etc. Hoping that maybe one of my images would be used as an example for something, somewhere in the book.
I received an exciting email back from Fiona's team saying my images were liked and they would try to work them into the book. I was trying not to get too excited and manage my expectations. So much so, that by the time I received the next email I would have been made up to have one of my images the size of a postage stamp - as long as I made it into the book I'd be ecstatic. When I opened the attachment to see I had a whole page to myself I wanted to scream with joy. However, I was sat in the middle of Nandos waiting for my husband to arrive for lunch, so had to scream a little inside! It was all I could do to stop myself telling the people on the next table.
I eagerly awaited for the book to be published so I could share the news with the world. I finally got my hands on it back in May and it didn't disappoint. It's a beautiful book full of inspiring and useful content, gorgeous photography and amazing business advice. I feel very lucky and proud to have been featured in it.
Fiona said some lovely things about my work in the book which is a huge boost. The thing is, if it wasn't for Fiona's previous book, How to Style Your Brand, I wouldn't have had a) the courage or confidence to submit my work, and b) the knowledge of how to make my brand appealing enough to be book-worthy.
I've already started to implement some of the ideas from this book, and I'm excited to see how my brand and business develop as a result.
Snapdragon Edinburgh is a creative florist shop that wanted some help bringing their logo up to date. Cathie and her team liked the font of the existing logo and wanted to incorporate a botanical illustration.
I also got to create botanical illustrations to be used on florist message cards. I loved doing these! I then turned these illustrations into repeating patterns to be used on stationery.
If you'd like to see more examples of my logo designs please click here.
I adore working on branding for small creative businesses and thought I should share a few. This one is from the end of last year for Louise, a wedding planner, from Kent.
Louise wanted an elegant and pretty look with a relaxed feeling for Bow Occasions. I mixed hand lettering and a beautiful serif font for the primary logo which was then reworked into secondary logos for use on social media. Illustrations and patterns were also created to complete the branding.