Brand identity DESIGN
I'm passionate about helping small creative businesses bring their brand vision to life. I believe you should feel confident with your brand, and that the right look and feel attracts the perfect clients. By combining beautiful typography, hand lettering, hand drawn illustrations and perfect colour palettes, I create distinctive and artful visual identities that stand the test of time.
To ensure you have consistency on every platform and across all printed marketing material I offer a complete brand identity package. This includes a primary logo that will be the main representation of your business; a secondary logo, which is an alternate layout of your primary logo (for those times when the dimensions and orientation of your primary logo aren’t a good fit); submarks/icons which are perfect as a brand mark for stickers, website footers, tags etc. And to add even more personality to you brand visuals you will also receive a brand pattern or individual illustrations depending on your businesses needs.
I want each project to be an enjoyable and collaborative experience where your ideas and visions for your brand are taken into account. After all, no-one knows your business better than you. I limit the number of branding projects to no more than ten per year to be able to dedicate the time each of my clients deserve.
Signature branding package at a glance
Mood board for visual direction
Brand guide including font suggestions and colour palette
Font file format guide
File formats for digital and print
Investment - £750
2 installments of £375.00
Timeline 8 -10 weeks
1 | Research and Discovery
The design process starts with a questionnaire. Your answers will help me discover more about your business, how you want to be perceived and its positioning in the market. I will then create a visual mood board that will evoke the mood and feelings you want your brand visuals to have.
2 | Design concepts
Based on the findings from step one I will design 2-3 design directions for your honest and detailed feedback. I start with a sketch book and pencil, drawing all the ideas that come into my head. Once I’m happy with a few clear directions I will then digitise in illustrator and present these concepts to you.
3 | Refine and Develop
From your feedback the chosen direction, or elements of, will be developed and refined until it becomes the perfect representation of your creative business.
4 | Delivery
Your final files will be delivered to you via Google Docs. You will receive logo files in the following formats:
JPG - for digital and print | PNG - transparent background for digital use | PDF - scaleable vector for professional and large scale printing. (A guide to using which format where will be provided with your final files)