What product or service do you offer? What's its purpose? How long have you been doing it?
Are you starting a new business? Do you want a more professional look or maybe you've outgrown your current branding?
Think about what makes you unique, how you stand out and why your clients trust you.
Business values are the core principles or standards that guide your business. They sum up what your business stands for and what makes it special. Think about why you do what you do, what inspires you and what is important to you. Maybe creativity, innovation and sustainability is what makes you tick or keeping everything simple with outstanding customer service is how you wow your customers. Whatever it is, it's these values that will help you connect on an emotional level with clients that have the same beliefs.
Think about how you want to be seen by your ideal customers and the emotions you would like your brand to evoke. How would you like someone to describe your business if they where coming across it for the first time.